Edsel
First, some preamble, then the story, a totally true story that wends its way into a metaphor. The unveiling of Ford’s new mystery car, the Edsel, was to have been a momentous occasion. Instead, it was a big embarrassing flop that would mark a change in the car capital of the world – Detroit. All the cars in the world seemed to come from Detroit. During the Second World War, Ford Motors had produced one B-24 an hour out of its massive Rouge River Plant,…