Skip to content

Edsel

First, some preamble, then the story, a totally true story that wends its way into a metaphor. The unveiling of Ford’s new mystery car, the Edsel, was to have been a momentous occasion.  Instead, it was a big embarrassing flop that would mark a change in the car capital of the world – Detroit.  All the cars in the world seemed to come from Detroit.  During the Second World War, Ford Motors had produced one B-24 an hour out of its massive Rouge River Plant,…

Read more
Back To Top
Search